At this point, Kobe Bryant is probably the most well-known basketball player ever. With respect to LeBron James and Michael Jordan, who are also both nearly universally known, neither of them can quite compare to the adulation Kobe received internationally. Being a megastar basketball player in Los Angeles tends to have that effect, but more so than probably any player, Bryant truly introduced and popularized basketball all around the world. Whether or not you consider him to be the best player of his era, there is no denying that he was the face of the league during his prime years, thanks largely to his dynamic, exciting play and the brand he built for himself on and off the court. He also had the benefit of entering the league at a time when games were being televised on cable far more often. Being probably the greatest Laker of all-time, he got all the exposure he could ask for from television, whether it be during games(both in the NBA and at the Olympics), in commercials, being a guest for talk shows, featuring as the cover athlete for NBA video games, and much more. His face was everywhere, and he was a key factor in fostering a generation of kids that grew up thinking basketball was the coolest thing in the world.