As we have detailed in the past LeBron is the king of social media and more importantly sending subtle messages through social media. Dating back to the subtweet at Kevin Love that ultimately led to a championship, LeBron has sharpened his social media tools and today he took it to a whole new level.
Today, as he his prompt to do occasionally, LeBron posted a story of him singing along to a rap song on his instagram story. LeBron is known to do this to either support his friends in the hip-hop community or just share a song he finds motivational. Today, LeBron took it to a whole new level when he posted an instagram story of him singing along to the Fetty Wap song, Rewind.
As if this were not enough to send the NBA world into his desired level of chaos, LeBron tagged former teammate and current Celtic, Kyrie Irving in the post. This comes a couple weeks after Kyrie Irving publicly admitted to apologizing to LeBron for how he handled the Cleveland exit.
It seems LeBron and Kyrie may team up again in Los Angeles, will Anthony Davis join the party?
On February 22nd in Riyadh, Saudi Arabia, we will witness one of the best cards in boxing history, with all seven fights on the card being title fights that would sell out arenas if they were the main event. The 'Last Crescendo' name is fitting for a card that gets more and more intense as the fights go on, with...
It is time to rethink the way we think about sports and marketability. The global popularity of social media has fundamentally changed sports consumption and the idea of market sizes. The phenomenon fueling this belief is LaMelo Ball and what just happened with the NBA All-Star vote.
It felt like no one would ever come close to what Tom Brady did, then Patrick Mahomes happened. And now there are talks that no one will ever come close to what he's done in his first seven seasons, with five Super Bowl appearances in that period. Well, I am here to tell you that Jayden Daniels is about to have a Mahomes-esque run....
